Natural Food Colors What Are They & How Do Use Them




Natural food colours or dyes are derived mostly from plants, animals, fruits, insects, and minerals, making them safe to use as a food additive because they have no negative side effects. Natural colours are increasingly being used therapeutically due to their non-toxic or low-toxic nature and fewer negative effects. Natural food colours are also supported by governments around the world because they are biodegradable and do not pollute the environment when discarded. Furthermore, many nations have established rules requiring the use of natural colours rather than synthetic food colours, which is projected to increase the demand for natural food colours globally.

The global Natural Food Colors Market is projected to reach around US$ 2,690.5 million by the end of 2027, in terms of revenue, growing at CAGR of 6.8% during the forecast period (2020-2027)

Blueberries are rich in antioxidants that help protect against free radicals and can help prevent cancer. Antioxidants are substances that neutralize harmful molecules called free radicals. Free radicals are unstable atoms or groups of atoms that have lost electrons. These unstable particles cause damage to cells and DNA. Antioxidants help stabilize these free radicals and keep them from causing harm.

Black currants contain anthocyanin’s, powerful antioxidants that may reduce the risk of heart disease. Anthocyanin’s are pigments that give many fruits their color. In black currants, they provide protection against cardiovascular diseases.

Carrots are packed with beta-carotene, a form of vitamin A that helps your body absorb iron and zinc. Vitamin A is needed for healthy eyesight, while zinc is necessary for strong bones and teeth. Beta-carotene is also used by the body to make vitamin C.

Organic food demand is steadily rising, owing to consumer perceptions that organic foods are healthier and safer than conventional meals. Organic food is grown without the use of synthetic fertilisers and pesticides, growth hormones, antibiotics, or GMOs. Natural food colours are heavily employed in organic food to make it more appealing. Furthermore, as the global consumption of natural foods grows, the expansion of the food and beverage industry has a beneficial impact on the global Natural Food Colors. As a result, rising organic food demand and a developing food and beverage industry fuel demand for natural food colours, propelling the natural food colours market forward.

The growth is limited by the volatility of natural food colours and their short shelf life. Food processing sector innovation and technological improvements, on the other hand, are likely to drive market expansion. Current research focuses on finding new sources for natural food colours as well as developing strategies to extend the shelf life and stability of natural colours.  The considerable rise can be ascribed to the region's governments providing increased support. Natural food colour demand is expected to grow in India and China as a result of new product launches and the countries' growing economies.

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